Jolly good dog treats & chews
Your dog'sfavourite treat.Finally made right.
Soft, meaty, tail-waggingly tasty — crafted with prime cuts, zero nasties, and lab tested for safety every batch.
Chicken series
Chicken Sliced Tenders
Two ways to make a dog treat.
The old standard
- Added Salt & Sugar
- Artificial Preservatives
- Artificial Colours
- Grain Fillers
- Meat Meal & By-Products
- No Lab Testing Published
The Jolly Pawps standard
- 0% Salt & Sugar
- 0% Artificial Preservatives
- 0% Artificial Colours
- Grain Free
- Prime Cuts, 90%+ Meat
- Lab Tested for Safety
- 90%+
- Prime Cut Meat, Always
- 0%
- Added Salt & Sugar
- 0%
- Artificial Preservatives
- 0%
- Artificial Colours
- 0%
- Grains or Grain Fillers
4 series. 8 recipes. One standard.
Tap any pack to read what's printed on the back, and the lab report behind it.
Prime cuts in. Nothing in between.
Every ingredient has to earn its place. That means prime cuts only, breast fillet, sirloin, whole muscle and whole unbleached ear, all sourced from human food supply chains. Never meal, never by-product, never derivative.
“90%+ prime cut meat. A small amount of functional binders, to keep it affordable for everyone. Nothing hidden, nothing unnecessary.”
Shelf stability comes from controlled low-temperature drying, not chemicals. With a water activity consistently below 0.65, every Jolly Pawps treat stays fresh and soft without salt, sugar, or artificial preservatives.
Chicken
Duck
Lamb
Rabbit
Turkey
Codfish
Salmon
Potato Starch
Natural binder that holds shape
Vegetable Glycerin
Plant-derived, keeps the texture soft
Vegetable Protein
Boosts protein content naturally
India has no safety limits for pet treats. So we use yours.
Every batch independently tested. No exceptions.
Heavy Metal Safety
We test every batch for Lead, Arsenic, Cadmium*, and Mercury
*Fish naturally tests higher than meat. Still well inside FSSAI limits.
Microbial Safety
Full pathogen screens every batch: Salmonella, Enterobacteriaceae, and Bacterial, Mould, & Yeast Counts
Antibiotics & Steroids
We're building toward antibiotic residue and steroid testing. We'll publish the results the moment they're ready.
Every batch is lab-tested against FSSAI human-food safety limits by an accredited lab. Published every time.
India's pet food industry needed a safety standard. We decided to build one.
“We couldn't wait for regulation to catch up. So we held ourselves to a standard that didn't exist yet.”
Pet food in India has no mandated safety testing and no regulatory body. We saw that gap not as an excuse, but as an opportunity to lead: heavy metals and microbial pathogens, batch by batch, third-party verified before anything ships.
Every result gets published. That's the standard we're setting: for ourselves first, and hopefully for the industry over time.
0
Regulatory Bodies in India Mandating Pet Food Safety Testing
100%
Of Our Batches Independently Tested by a Third-Party Lab
8
Safety Parameters Tested per Batch, and Counting
∞
How Far We Intend to Take This
90%+ prime cut treats, delivered to your door.
The full range, shipped across India, every recipe with a published lab report behind it.